E-Commerce Collectables
E-Commerce Collectables
E-Commerce Collectables
Master Replicas
+99%
+99%
Purchases YoY
Purchases YoY
+67%
+67%
Revenue YoY
Revenue YoY
company
company
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About
About
Global collectables brand selling officially licensed movie prop replicas.
Global collectables brand selling officially licensed movie prop replicas.
Industry
Industry
E-Commerce Collectables
E-Commerce Collectables
Company size
Company size
10 – 100 employees
10 – 100 employees
Founded
2003
01
01
The Company
The Company
Master Replicas produces high quality, officially licensed movie prop replicas and collectibles for a global audience of fans, collectors, and enthusiasts. Revenue is driven directly through D2C ecommerce. The brand was moving out of a product-led launch model into a more structured, performance-driven acquisition phase, built for sustainable and repeatable growth.
Master Replicas produces high quality, officially licensed movie prop replicas and collectibles for a global audience of fans, collectors, and enthusiasts. Revenue is driven directly through D2C ecommerce. The brand was moving out of a product-led launch model into a more structured, performance-driven acquisition phase, built for sustainable and repeatable growth.
02
02
The Challenge
Scale revenue through peak Q4 without giving up efficiency. Paid media had to convert high-intent demand harder against real constraints: tracking limitations, fluctuating stock levels, US tariff pressure, and creative fatigue. The brief: maximise sales revenue and grow new customers through Q4, while protecting blended ROAS.
Scale revenue through peak Q4 without giving up efficiency. Paid media had to convert high-intent demand harder against real constraints: tracking limitations, fluctuating stock levels, US tariff pressure, and creative fatigue. The brief: maximise sales revenue and grow new customers through Q4, while protecting blended ROAS.
03
03
The Playbook
The Playbook
Concentrated spend on high-intent, value-optimised campaigns (Performance Max and Advantage+), optimising to conversion value to maximise revenue despite tracking limitations. Built audience signals and structures that favoured new customer acquisition, keeping prospecting efficient while protecting overall ROAS. Flexed investment by market and inventory, pulling back in the US where tariffs hurt performance and shifting budget to regions and products with stable stock and stronger returns.
Concentrated spend on high-intent, value-optimised campaigns (Performance Max and Advantage+), optimising to conversion value to maximise revenue despite tracking limitations. Built audience signals and structures that favoured new customer acquisition, keeping prospecting efficient while protecting overall ROAS. Flexed investment by market and inventory, pulling back in the US where tariffs hurt performance and shifting budget to regions and products with stable stock and stronger returns.
04
04
The Results
The Results
Purchases up 99%, new customers up 59%, and revenue up 67%, all while sustaining a 5.33x ROAS. A new customer ROAS of 3.25x confirmed paid media was driving incremental acquisition, not just capturing demand that already existed.
Purchases up 99%, new customers up 59%, and revenue up 67%, all while sustaining a 5.33x ROAS. A new customer ROAS of 3.25x confirmed paid media was driving incremental acquisition, not just capturing demand that already existed.
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