Ibiza Rocks Group

We evolved paid media into a key revenue channel, implementing a structured, performance-driven strategy across Meta and Google. Focused on capturing high-intent demand while scaling new customer acquisition, we aligned budget allocation closely with individual event performance, using real-time signals to optimise spend and drive efficiency across the season. We deployed Advantage+ and Performance Max to capture demand at scale, optimised towards conversion value using ROAS bidding, delivered a high volume of event-led creative across video and static formats, and implemented automated rules and scripts to shift budget to top-performing campaigns, audiences, and ads in real time.