Featured image for the Tommy TNT Fury case study

Sport & Talent, Professional Boxing

Sport & Talent, Professional Boxing

Sport & Talent, Professional Boxing

Tommy "TNT" Fury

$1.3M

$1.3M

Uplift

Uplift

95%

95%

Followers

Followers

company

company

About

About

We built Tommy Fury a personal brand, not just a logo.

We built Tommy Fury a personal brand, not just a logo.

Industry

Industry

Sport & Talent, Professional Boxing

Sport & Talent, Professional Boxing

Company size

Company size

10 – 100 employees

10 – 100 employees

Founded

2001

01

01

The Talent

The Talent

Tommy "TNT" Fury is a British professional boxer and reality TV personality, known for high-profile crossover fights against names like KSI and, most recently, Eddie Hall. With a famous surname and a huge existing following, Tommy already had reach. What he wanted was to be taken seriously as a fighter, and to own an identity that was unmistakably his.

Tommy "TNT" Fury is a British professional boxer and reality TV personality, known for high-profile crossover fights against names like KSI and, most recently, Eddie Hall. With a famous surname and a huge existing following, Tommy already had reach. What he wanted was to be taken seriously as a fighter, and to own an identity that was unmistakably his.

02

02

The Challenge

Cut through the noise of celebrity boxing and give Tommy something that stood on its own. A logo alone was never the answer. He needed a brand that felt like him, carried his fighter name, and could live consistently across fight kit, media, and merchandise, positioning him as a serious fighter rather than only a reality TV star.

Cut through the noise of celebrity boxing and give Tommy something that stood on its own. A logo alone was never the answer. He needed a brand that felt like him, carried his fighter name, and could live consistently across fight kit, media, and merchandise, positioning him as a serious fighter rather than only a reality TV star.

03

03

What We Built

What We Built

The "FURY TNT" identity was applied across every point of visibility: on his shorts and gloves at fight night, across training and walkout wear through fight camp, worn through press conferences and media appearances, and on the apparel worn by his training team and entourage.

The "FURY TNT" identity was applied across every point of visibility: on his shorts and gloves at fight night, across training and walkout wear through fight camp, worn through press conferences and media appearances, and on the apparel worn by his training team and entourage.

04

04

The Impact

The Impact

TNT stopped being a logo and became part of Tommy. It has carried across the biggest nights of his career, from his grudge match with KSI to his crossover with Eddie Hall, and been on screen in front of millions each time. The identity gave Tommy something ownable that positions him as a fighter first.

TNT stopped being a logo and became part of Tommy. It has carried across the biggest nights of his career, from his grudge match with KSI to his crossover with Eddie Hall, and been on screen in front of millions each time. The identity gave Tommy something ownable that positions him as a fighter first.

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