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Hospitality / Restaurant

Hospitality / Restaurant

Hospitality / Restaurant

EL Pirata

+193%

+193%

Bookings growth total

Bookings growth total

8.82x

8.82x

Peak ROAS (vs 1.28x start)

Peak ROAS (vs 1.28x start)

company

company

About

About

El Pirata is a premium Spanish tapas restaurant in the heart of Mayfair.

El Pirata is a premium Spanish tapas restaurant in the heart of Mayfair.

Industry

Industry

Hospitality / Restaurant

Hospitality / Restaurant

Company size

Company size

100 – 500 employees

100 – 500 employees

Founded

2015

01

01

The Challenge

The Challenge

Drive consistent table bookings across seasonal peaks and troughs in one of London's most competitive dining postcodes.

The account was capped at low daily spend, suppressing impression share below 10% despite strong search intent. Paid media needed to unlock scale and deliver efficient booking growth, without undermining the premium positioning the restaurant had built.

Drive consistent table bookings across seasonal peaks and troughs in one of London's most competitive dining postcodes.

The account was capped at low daily spend, suppressing impression share below 10% despite strong search intent. Paid media needed to unlock scale and deliver efficient booking growth, without undermining the premium positioning the restaurant had built.

02

02

Our Approach

We prioritised Performance Max with progressive CPA bid aggression to systematically unlock scale across every trading period.

Seasonal asset groups were engineered to capture peak demand at the point of highest intent, focussed on capturing new customers, while budget allocation was continuously refined to improve performance across key booking windows.

We ran Google Performance Max powered by ROAS and CPA optimised bidding, tuned to the restaurant's seasonal booking patterns. CPA bids were progressively refined over time, driving sustained reductions in cost per booking while supporting consistent growth in conversions. Seasonal copy and creative assets were refreshed across Autumn, Christmas, Winter Wonderland and New Year periods, with always-on budget management using daily caps dynamically adjusted in response to live auction signals to maximise performance and efficiency.

We prioritised Performance Max with progressive CPA bid aggression to systematically unlock scale across every trading period.

Seasonal asset groups were engineered to capture peak demand at the point of highest intent, focussed on capturing new customers, while budget allocation was continuously refined to improve performance across key booking windows.

We ran Google Performance Max powered by ROAS and CPA optimised bidding, tuned to the restaurant's seasonal booking patterns. CPA bids were progressively refined over time, driving sustained reductions in cost per booking while supporting consistent growth in conversions. Seasonal copy and creative assets were refreshed across Autumn, Christmas, Winter Wonderland and New Year periods, with always-on budget management using daily caps dynamically adjusted in response to live auction signals to maximise performance and efficiency.

03

03

The Solution

The Solution

Cinematic Studio shoot with bold lighting + action-driven visuals

Cinematic Studio shoot with bold lighting + action-driven visuals

04

04

The Results

The Results

A near 6x improvement in ROAS was delivered through a performance-first Google strategy that compounded efficiency gains across every month, turning a budget-constrained account into a consistent booking engine.

The campaign delivered +193% bookings growth, a peak ROAS of 8.82x (vs 1.28x at the start), a 71% reduction in CPA, and a 589% overall ROAS improvement.

A near 6x improvement in ROAS was delivered through a performance-first Google strategy that compounded efficiency gains across every month, turning a budget-constrained account into a consistent booking engine.

The campaign delivered +193% bookings growth, a peak ROAS of 8.82x (vs 1.28x at the start), a 71% reduction in CPA, and a 589% overall ROAS improvement.

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