
Hospitality / Restaurant
Hospitality / Restaurant
Hospitality / Restaurant
EL Pirata
+193%
+193%
Bookings growth total
Bookings growth total
8.82x
8.82x
Peak ROAS (vs 1.28x start)
Peak ROAS (vs 1.28x start)
company
company
About
About
El Pirata is a premium Spanish tapas restaurant in the heart of Mayfair.
El Pirata is a premium Spanish tapas restaurant in the heart of Mayfair.
Industry
Industry
Hospitality / Restaurant
Hospitality / Restaurant
Company size
Company size
100 – 500 employees
100 – 500 employees
Founded
2015
01
01
The Challenge
The Challenge
Drive consistent table bookings across seasonal peaks and troughs in one of London's most competitive dining postcodes.
The account was capped at low daily spend, suppressing impression share below 10% despite strong search intent. Paid media needed to unlock scale and deliver efficient booking growth, without undermining the premium positioning the restaurant had built.
Drive consistent table bookings across seasonal peaks and troughs in one of London's most competitive dining postcodes.
The account was capped at low daily spend, suppressing impression share below 10% despite strong search intent. Paid media needed to unlock scale and deliver efficient booking growth, without undermining the premium positioning the restaurant had built.


02
02
Our Approach
We prioritised Performance Max with progressive CPA bid aggression to systematically unlock scale across every trading period.
Seasonal asset groups were engineered to capture peak demand at the point of highest intent, focussed on capturing new customers, while budget allocation was continuously refined to improve performance across key booking windows.
We ran Google Performance Max powered by ROAS and CPA optimised bidding, tuned to the restaurant's seasonal booking patterns. CPA bids were progressively refined over time, driving sustained reductions in cost per booking while supporting consistent growth in conversions. Seasonal copy and creative assets were refreshed across Autumn, Christmas, Winter Wonderland and New Year periods, with always-on budget management using daily caps dynamically adjusted in response to live auction signals to maximise performance and efficiency.
We prioritised Performance Max with progressive CPA bid aggression to systematically unlock scale across every trading period.
Seasonal asset groups were engineered to capture peak demand at the point of highest intent, focussed on capturing new customers, while budget allocation was continuously refined to improve performance across key booking windows.
We ran Google Performance Max powered by ROAS and CPA optimised bidding, tuned to the restaurant's seasonal booking patterns. CPA bids were progressively refined over time, driving sustained reductions in cost per booking while supporting consistent growth in conversions. Seasonal copy and creative assets were refreshed across Autumn, Christmas, Winter Wonderland and New Year periods, with always-on budget management using daily caps dynamically adjusted in response to live auction signals to maximise performance and efficiency.
03
03
The Solution
The Solution
Cinematic Studio shoot with bold lighting + action-driven visuals
Cinematic Studio shoot with bold lighting + action-driven visuals
04
04
The Results
The Results
A near 6x improvement in ROAS was delivered through a performance-first Google strategy that compounded efficiency gains across every month, turning a budget-constrained account into a consistent booking engine.
The campaign delivered +193% bookings growth, a peak ROAS of 8.82x (vs 1.28x at the start), a 71% reduction in CPA, and a 589% overall ROAS improvement.
A near 6x improvement in ROAS was delivered through a performance-first Google strategy that compounded efficiency gains across every month, turning a budget-constrained account into a consistent booking engine.
The campaign delivered +193% bookings growth, a peak ROAS of 8.82x (vs 1.28x at the start), a 71% reduction in CPA, and a 589% overall ROAS improvement.





