Hospitality & Nightlife
Hospitality & Nightlife
Hospitality & Nightlife
528 Ibiza
6.79x
6.79x
ROAS across the season
ROAS across the season
10.53x
10.53x
Always-on venue campaign
Always-on venue campaign
company
company
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About
About
Open-air DJ venue within the Ibiza Rocks Group.
Open-air DJ venue within the Ibiza Rocks Group.
Industry
Industry
Hospitality & Nightlife
Hospitality & Nightlife
Company size
Company size
100-1000
100-1000
Founded
2024
01
01
The Company
The Company
528 is an open-air venue within the Ibiza Rocks Group, built around DJ-led events and the island's open-air party culture, with its own audience distinct from the group's other brands. Revenue is driven directly through ticket and event sales. Going into the season, the opportunity was to turn consistent demand into consistent, efficient return.
528 is an open-air venue within the Ibiza Rocks Group, built around DJ-led events and the island's open-air party culture, with its own audience distinct from the group's other brands. Revenue is driven directly through ticket and event sales. Going into the season, the opportunity was to turn consistent demand into consistent, efficient return.
02
02
The Challenge
Drive efficient ticket revenue across a full Ibiza season in a fiercely competitive market, while balancing two very different jobs: filling always-on venue nights week after week, and creating spikes around individual headline events. Creative had to stay fresh across months of activity without losing the atmosphere that sells the night.
Drive efficient ticket revenue across a full Ibiza season in a fiercely competitive market, while balancing two very different jobs: filling always-on venue nights week after week, and creating spikes around individual headline events. Creative had to stay fresh across months of activity without losing the atmosphere that sells the night.
03
03
The Playbook
The Playbook
Make always-on the backbone, a persistent, conversion-focused venue campaign to capture steady intent week after week, rather than relying on event bursts. Use event-led campaigns for cultural reach and engagement around headline acts, without expecting them to carry efficiency. Lead with atmosphere, building creative around the feeling of the venue rather than just line-ups, to drive both engagement and conversion.
Make always-on the backbone, a persistent, conversion-focused venue campaign to capture steady intent week after week, rather than relying on event bursts. Use event-led campaigns for cultural reach and engagement around headline acts, without expecting them to carry efficiency. Lead with atmosphere, building creative around the feeling of the venue rather than just line-ups, to drive both engagement and conversion.
04
04
The Results
The Results
528 delivered one of the strongest returns in the entire Ibiza Rocks Group: a 6.79x ROAS across the season on Meta, with over 1,000 purchases and efficiency holding steady as spend scaled. The always-on venue campaign was the clear engine, returning 10.53x and generating the majority of volume.
528 delivered one of the strongest returns in the entire Ibiza Rocks Group: a 6.79x ROAS across the season on Meta, with over 1,000 purchases and efficiency holding steady as spend scaled. The always-on venue campaign was the clear engine, returning 10.53x and generating the majority of volume.
See how other teams are winning with OnSocial
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